Be A Bag is back, reimagined for a new era. You’ve been asking for years and the time finally felt right – marking the moments that matter has never been more important. Immortalise beloved children, adored pets, forever friends, longed-for places and special moments on a Be A Bag. The collection includes six new styles, crafted in an innovative cotton-canvas feel fabric that is created from recycled plastic bottles, and finished with luxurious leather trims. The Royal Marsden Cancer Charity will receive a donation from the sale of each item sold. And all you have to do is choose a special photograph to feature on your bag.

To mark the relaunch of this special project, we are dedicating The Village Hall, the centre of our Village on Pont Street, to some very special photography sessions, allowing you to create an image to treasure – and to turn into a Be A Bag if you wish. Book a session and commemorate a moment in time – perhaps you are marking this moment of reconnection with your family, making up for a lost year, or simply capturing a minute in time, with the acknowledgement of how fast the years go by. Choose a photographer and book your session.

Twenty years ago, capitalising on the advent of digital printing, Anya Hindmarch saw an opportunity to create a little piece of magic, allowing customers to create personalised bags that marked special moments. Be A Bag was born – and it was a phenomenon.

The response to the original Be A Bag was extraordinary – queues formed around the block on Pont Street, personalised bags adorned the arms of everyone from Elton John to Kate Moss and the project benefitted 11 cancer charities internationally.

Be inspired by some notable names who have already put their loved ones’ faces on a Be A Bag.