Five Years Of The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious bag's fabric is made from 100% recycled plastic and is fully recyclable and offered at an accessible price point. 

Since we launched our first Universal Bag, five years ago, the project has saved approximately 600 tonnes of plastic from landfill – the equivalent weight of 40 double decker buses.

Just Landed

To mark five years of the Universal Bag, we’re delighted to launch our exclusive claret colourway. The duo of bags – one full sized, one mini – are available online now. 

Customers are able to purchase a maximum of two sets per order. Please note when ordering online, the Universal Bag cannot be purchased with any other items, please allow 5-10 days for delivery.

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A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

Reduce, Reuse, Recycle

In the years since I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Often, reusable bags are forgotten, only used a few times, or even thrown away, as it’s tricky or impossible to recycle them.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"