Corporate Social Responsibility

Coronavirus: Supporting the NHS

The Royal Marsden Cancer Charity is a charity that is very dear to Anya Hindmarch. We have worked with them on a few things including the Ever After Garden in December 2019 where you could visit and buy an illuminated rose for a £10 donation to the Royal Marsden to plant in Grosvenor Square in memory of a lost loved one. With thanks to Grosvenor Estate, Pan Communication and Culture Creative.

On April 21st Anya had a call from the Royal Marsden saying that they needed help in sourcing and making PPE, in particular, 3,000 washable and re-usable hospital gowns. They needed to be of a certain spec so that they can be washed to a temperature for thermal disinfection. The beauty of these gowns is that because they can be washed onsite, it gives the Royal Marsden a sustainable source of gowns and they won’t need any more. Also they won’t go into landfill unlike so much of the PPE that is being used today.

We managed to get these gowns made in London with British fabric. And we set up a fundraiser online and managed to get the 3,000 (£50,000) funded through incredibly generous donors so they are a zero cost for the Royal Marsden. We are now working on another 3,000 hospital gowns for another London hospital which has also been funded through donations and there seems to be another 3,000 in the works for another hospital too. It has been a pleasure and an honour for Team AH to contribute in this way at such an important time. These frontline NHS workers deserve all the protection and support we can give them.

“As a company, we have always tried to leverage the platform that the fashion industry provides to deliver the message of responsible actions and behaviours. Now more than ever we are looking carefully at the best way of doing things in each area of our business, from supply chain and materials to our team and charitable endeavours. This is a journey and a transition and our motto is ‘progress not perfection’ but we want to share some of the actions we have taken.”

Anya Hindmarch - Founder


We love the power of the written word, but our packaging and communications were using too much paper. From AW20 we have removed unnecessary paperwork by switching to online returns. All of our card, paper and tissue from AW20 is FSC certified and we have removed non-compostable plastic, foam and silica gel packs from all products and even switched to a cellulose based packaging tape and soy based inks.


As well as the pioneering coated recycled plastic canvas, we have also made changes to our supply chain for other materials. Where we have stock of materials, we are using those up first (as that feels like the right thing to do) but we have already started transitioning to and working with textiles that are certified by Oeko-Tex, Global Organic Textile Standard and Global Recycle Standard. They are a member of the Better Cotton Initiative, as well as the Leather Working Group. These materials include recycled nylon (Econyl), recycled canvas, recycled satin and recycled sequins. We have replaced PU with TPU and are looking at all leather options. We are also finding interesting ways to use up leather off-cuts that would have otherwise gone to waste.


Our code of conduct includes corporate policies that support anti-corruption, human rights, labour, equal opportunities, diversity and health and safety. We audit the factories we partner with on a regular basis.

Positive Luxury

We’re proud to have been awarded the Butterfly Mark from Positive Luxury. This is a symbol of trust earned by brands that have adopted sustainability as a business strategy. You can find out more about the butterfly mark and what we’ve been awarded it for on our product pages.