The Universal Bag

The Universal Bag is the next generation of reusable bag, intended to tackle a range of sustainability problems in one: a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag for everyone to take everywhere, for everything.

Designed by Anya Hindmarch and made by Solent Group, the Universal Bag includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which they will sell exclusively in their stores.

Previously: Sainsburys, UK, Selfridges, UK

Currently: Waitrose, UK, city’Super, Hong Kong

Coming soon: Asda, UK, Co-op, UK

The Universal Bag At Asda and Co-op

We’re delighted to announce the latest Universal Bags, launching in collaboration with Asda and Co-op. The Asda version, available from the end of February in 300 stores nationwide, will be in their brand green, while the Co-op version, available from 315 stores nationwide from March, will be in their brand blue.

Joining hands with two of the UK’s biggest food retailers, both committed to bold sustainability strategies, marks a huge milestone in the rollout of the Universal Bag project.

The Next Generation

In the years since our projects I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Many reusable bags get forgotten under the kitchen sink, used only a few times, or even thrown away, as it’s tricky or impossible to recycle them. As a more considered purchase, The Universal Bag is intended to inspire a reuse mindset. Its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. It is also made from 100% recycled materials and is guaranteed to carry your shopping for 10 years.