The Universal Bag
The Universal Bag is the next generation of reusable bag, intended to tackle a range of sustainability problems in one: a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag for everyone to take everywhere, for everything.
Designed by Anya Hindmarch and made by Solent Group, the Universal Bag includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which they will sell exclusively in their stores.
Previously: Sainsburys, UK, Selfridges, UK
Currently: Waitrose, UK, city’Super, Hong Kong
Coming soon: Asda, UK, Co-op, UK
The Universal Bag At Asda and Co-op
We’re delighted to announce the latest Universal Bags, launching in collaboration with Asda and Co-op. The Asda version, available from the end of February in 300 stores nationwide, will be in their brand green, while the Co-op version, available from 315 stores nationwide from March, will be in their brand blue.
Joining hands with two of the UK’s biggest food retailers, both committed to bold sustainability strategies, marks a huge milestone in the rollout of the Universal Bag project.
The Next Generation
In the years since our projects I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Many reusable bags get forgotten under the kitchen sink, used only a few times, or even thrown away, as it’s tricky or impossible to recycle them. As a more considered purchase, The Universal Bag is intended to inspire a reuse mindset. Its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. It is also made from 100% recycled materials and is guaranteed to carry your shopping for 10 years.
FAQs
Where can I buy The Universal Bag in the UK?
Putting eco before ego, UK supermarkets Sainsbury’s, Waitrose, Selfridges Foodhall, Asda, and Co-op have collaborated with Anya Hindmarch to launch the project with the bag only available to buy in their stores (and not at Anya Hindmarch). The Sainsbury’s edition was available in 334 stores and Selfridges at their foodhalls. The Waitrose edition is available in 90 stores. To find your nearest Waitrose store stocking The Universal Bag, please click here. The Asda edition will be available in 300 stores, to find your nearest Asda store stocking The Universal Bag, please click here. The Co-op version will be available in stores nationwide, to find your nearest Co-op stocking The Universal Bag, click here.
For any further questions regarding availability, please contact the respective retailer.
Where can I buy The Universal Bag in Hong Kong?
A limited number of the styles were available to shop at our Landmark and Lee Gardens stores from 7th July 2022, before launching at city’super, Hong Kong on 14th July.
city'super stores:
Times Square, Basement 1, Causeway Bay, Hong Kong
Shop 3001, Level 3, Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon
Shops 1041-1049, Level 1, ifc mall, Central, Hong Kong
Shops 204-214, Level 2, New Town Plaza 1, Shatin, New TerritoriesWhere can I recycle my bag?
The Universal Bag is 100% recyclable with the innovative returns pouch that is part of the bag. Simply fold your bag into its pouch and post through the nearest postbox using the printed Freepost address. The pouch avoids contamination and ensures that when it reaches the recycling centre it will be 100% recycled locally.
What happens if I need a replacement bag?
The Universal Bag is a reinvention of the traditional shopping bag and has been tested and designed to last. With appropriate treatment, it is guaranteed to last 10 years. If for any reason the bag is faulty, please return your bag to the store where you bought it for a replacement or full refund, or following the guidance on the bag, return it using the FREEPOST envelope, enclosing your name and return address. Only faulty bags will be replaced.