Be A Bag is back, reimagined for a new era. You’ve been asking for years and the time finally felt right – marking the moments that matter has never been more important. Immortalise beloved children, adored pets, forever friends, longed-for places and special moments on a Be A Bag. The collection includes six new styles, crafted in an innovative cotton-canvas feel fabric that is created from recycled plastic bottles, and finished with luxurious leather trims. The Royal Marsden Cancer Charity will receive a donation from the sale of each item sold. And all you have to do is choose a special photograph to feature on your bag.

Photography sessions

‘When I launched Be A Bag, I wanted to do a charity project, and we ended up benefitting 11 cancer charities around the world. This time around, Be A Bag is supporting The Royal Marsden Cancer Charity, a charity very close to my heart.’

Anya Hindmarch

Photography sessions

To mark the relaunch of this special project, we are dedicating The Village Hall, the centre of our Village on Pont Street, to some very special photography sessions, allowing you to create an image to treasure – and to turn into a Be A Bag if you wish. Book a session and commemorate a moment in time – perhaps you are marking this moment of reconnection with your family, making up for a lost year, or simply capturing a minute in time, with the acknowledgement of how fast the years go by. Choose a photographer and book your session.

dog photo

Rhian Ap Gruffydd is a portrait and reportage photographer who specialises in capturing dogs in her trademark style. She has immortalised the dogs of names such as David Walliams. For £125, Rhian will spend 50 minutes with your pooch, and you will receive a digital copy and an A4 print. All appointments must be pre-booked and pre-paid by emailing and a 48-hour cancellation policy applies.


British photographer and film maker Chris Floyd has shot for some of the world’s most respected publications, from Vogue to The New Yorker, and has captured faces including David Attenborough, Paul McCartney, The Duke and Duchess of Cambridge, Gillian Anderson and Naomi Watts. Your appointment with Floyd will last two hours, with one hour dedicated to hair and make-up. The session will cost £300, plus £50 per print. All appointments must be pre-booked and pre-paid by emailing and a 48-hour cancellation policy applies.


Twenty years ago, capitalising on the advent of digital printing, Anya Hindmarch saw an opportunity to create a little piece of magic, allowing customers to create personalised bags that marked special moments. Be A Bag was born – and it was a phenomenon.

The response to the original Be A Bag was extraordinary – queues formed around the block on Pont Street, personalised bags adorned the arms of everyone from Elton John to Kate Moss and the project benefitted 11 cancer charities internationally.

in the frame

Be inspired by some notable names who have already put their loved ones’ faces on a Be A Bag.

11 Pont Street,
London, SW1X 9EH, GB
+44 20 4529 0929

Monday - Saturday 10am-6pm
Sunday 12am-5pm