People Who Helped and Inspired Us

A list of companies we have discovered on this journey that are tackling the landfill problem with creative and ingenious solutions that continue to inspire us.

Plastic Free Alternatives

“Having worked on this project, it really made me look at other areas of my life where I used plastic unnecessarily, so I started with my bathroom and set out to try a number of alternative plastic free products. Honestly speaking, I had to kiss a few frogs however I did find some great alternatives and wanted to share my wins with you, I hope you try them and are as pleasantly surprised as I was!”
- Anya

Salt of the Earth natural deodorant; long lasting and kind to the skin (and the environment!)

The White Teeth Box bamboo toothbrush and floss; biodegradable and a better alternative to plastic.

Ethique natural beauty bars; zero waste shampoo bars that are the equivalent to 3 liquid bottles.

Tabitha Eve eco-friendly reusable cleansing pads; made from organic cotton and bamboo.

Beauty Kubes beauty bars; zero waste shampoo and body wash with all natural and organic ingredients.


Founded in 1929, Grundon is the UK’s largest family-run waste management provider. They address environmental concerns with state-of-the-art recycling facilities that include the world’s most advanced closed-loop aerosol recycling facility, an anaerobic digestion plant for turning food waste into biofertiliser and Energy from Waste facilities that divert non-recyclable waste away from landfill and turn it into electricity.

First Mile

First Mile have been working with businesses on creative recycling solutions since 2004. Their smart solutions – such as a RecycleLab to research solutions for items that can’t easily be recycled and the RecycleBox scheme were customers send in items that can’t be recycled (or so they think) – ensures that First Mile send absolutely nothing at all to landfill. A tour of their Sacktory is a much-recommended eye-opener.

Clean Tech

Clean Tech is the UK’s largest rPET manufacturer, taking waste PET plastic bottles and turning them into the raw materials needed to make new plastic packaging. This new plastic product can then be recycled again, creating a completely closed-loop system.

Precious Plastic

Precious Plastic is an ingenious open-source project that equips users with everything they need to start a recycling project in their local community.

The Bio-Casava Bag

Avani bags are a bio-based alternative to the one-trillion petroleum-based plastic bags that we use each year. Each non-toxic carrier bag biodegrades in months.

The Shell Works

This ingenious company turn seafood waste – specifically, Lobster shells – into bioplastic that degrades in just 4-6 weeks.


Made from Notpla – a material created from seaweed and plants – this brilliant alternative to plastic packaging not only biodegrades in 4-6 weeks but it can also be eaten, making it ideal for on-the-go drinks and snacks.